How to use IBM’s Watson, to analyze brand personality?

I recently attended IBM Digital Leaders summit and was intrigued by a nifty AI tool from IBM whom they call Watson. On the outset, you could consider IBM’s Watson as their attempt to build Skynet from the movie Terminator. Believe me, it’s pretty cool when I heard what feats that Watson could perform.

Primarily, Watson helps in crunching unstructured data to build sense at an extremely high pace. IBM then sells Watson by creating an Application Interface or a front end for developers so that they could connect all the products brands want to build with to Watson’s brain thus helping everyone to use the power of a supercomputer instantly.

The Japanese robots were being connected to IBM Watson
The Japanese robots were being connected to IBM Watson

So when I came up to another counter where Watson was describing personalities of people in few seconds (using natural language processing AI) by analysing Social Media accounts, it intrigued me. Here’s what I got when I tried the test on myself!

Watson IBM Aniketh profile

IBM Watson Aniketh Profile

Test your personality too by visiting this link —> IBM Watson Personality Test [Just keep your Twitter Account handy]

What if you do not have a Twitter Account? Well, IBM Watson also analyses articles written by you to ascertain personality. Here’s an interesting demo. I’m going to take one of my earlier article – Are you a Machine? Rise of Machines at Workplaces & below is what IBM’s Watson thinks about me which to an extent of 90% accuracy. 🙂



Exciting isn’t it?

Now imagine doing the above with brands, competitors, customers you interact with on Twitter or bloggers who review you. I’d find this most useful to reduce human effort.

Explore your Personality Insights with Watson [Ensure you have an article you have written handy]

What more does IBM’s Watson has up its sleeves?

  1. Language Translator
  2. Change Speech to Text
  3. Change Text to Speech
  4. Analyse the tone of your email, corporate announcment, customer service chat or your own text

Aniketh is a Digital Marketer. After co-founding the Digital Division at Beehive Communication (Now a part of Publicis) he moved over to Cogmat to build a Digital team where he served as Head of Operations for 3 years. In 2014, he set up Mindstorm - A Hybrid Digital Marketing Agency with an ambition to challenge convention & set new standards for the Digital Industry. He recently set a new goal for so as to create a new breed of Next Generation Hybrid Marketers.

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