Yesterday, I wrote an article that highlighted keeping content short to drive more engagement. However, many of you might be wondering how to get started with it & this is a quick tutorial on how to get transition your brand from 3rd person speech to 1st person speech.
Social Media is where brands build a personality by humanizing themselves. The easiest way to create a shorter copy to increase engagement is to write it in ‘first person speech’. Choose the route of how a normal person or a blogger within your industry posts instead of thinking how your competitors post. Weave in stories by observing details within an image. Create a content calendar with topics, pick the right image and write a copy in first person speech. Avoid text on the image itself. Try including people within the photo you upload. It’s not necessary that all images have to be professionally clicked. At the end of the day, self-assess your copy. If you feel that it could go up on a brochure as is with an image, reject it. (Brochures require third person speech).
For those who like to spot the difference between how first-person speech & third-person speech look like, observe the on-going Facebook timeline below of the airline brand KLM. KLM is one of the leading brands in Social Media Marketing internationally. Once you have observed the type of updates they post, visualize which copies appeared to be more memorable.
Alternatively, you could also look at the Instagram stream of the brand Manubhai Jewellers managed by Mindstorm. Do notice the engagement & type of comments we receive on every post by clicking the link below.
Feel free to leave your feedback through comments. I’d love to know how you optimize content for the brand you manage on Social Media.