If you’d want to get a broad overview of Google Analytics, I’d recommend you go through the below course in details. The Google Analytics Course below helps you find answers to questions that are beyond basic site data such as number of site visitors & time they are spending.
Learning how to use Google Analytics will empower you to create indepth research about a brand. Understanding the fundamentals will help you to understanding the way Google collects data and to understand its limitations.
Without further delay, let’s move to the course material. Do note that you go through the course over 2 days. Take up the tests involved to get a better understanding and practically learn by creating your own Google Analytics account.
There are primarily 2 main courses you’d have to take to get started from the below link. The remaining courses will help you move to the advanced level. But for starters, you’d want to be thorough on the first two courses.
Google Analytics Crash Course: Digital Analytics Fundamentals
Go through the Google Analytics Crash Course in detail and don’t forget to answer all the questions. If you tend to cheat here, you are only cheating yourself. So understand the each aspect practically. Feel free to watch the videos as many times in order to get the right answer. Go Here –> Fundamentals
Do not begin the next course unless you are thorough with the Digital Analytics Fundamentals Course
Google Analytics Crash Course: Platform Principles
This course will help you get your hands dirty with Google Analytics. So take a breather if you feel it’s too complicated to finish at one stretch. Do not keep a gap of more than 2 hours between your breaks. Good luck!
Go here –> Platform Principles
Once you are done with the above courses, I’d recommend you open up a free WordPress blog to test how Google Analytics works. This will help you cement the learning that you have had as part of your crash course through practical application.
For the advanced tutorials, follow the below chapters.
Do feel free to share your thoughts about the crash courses curated below in the comments. Hope it was helpful!