In March of this year Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite sometime. Yesterday a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today Google has confirmed that the interface is rolling out to more AdWords users.
Yatin Mulay of Zen Online Marketing logged on to see the above new tab-less interface (with data redacted). He went on to state that some features were hard to find in the new interface and that it was a ‘radical’ change.
In regards to the new interface surfacing a Google Representative has confirmed that the interface is rolling out to more users. Previously Google has stated that:
Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.
It should be noted that this move is purely an interface design change – it will not change the core functionality of AdWords.
Have you got access to the new Adwords yet? Do share your first impressions!