Why Tactical ideas can kill Strategy!

The chief executive of one of the world’s largest marketing groups has today declared that marketing and strategy are dead. Addressing an audience of senior business leaders at The IoD’s Annual Convention taking place at London’s 02 earlier today, Kevin Roberts, CEO of Saatchi & Saatchi Worldwide, claimed that in today’s crazy world strategy is …

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3 Ways To Predict What Consumers Want Before They Know It

The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration. While such flashes are surely good things, it is hard to depend on them, particularly if you are at a company that needs to introduce a …

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The Art of Selling without Selling

Communication as we know it, differs from brand to brand. And the only brand that has inspired me with its communication is Apple. I do not intend to talk about Apple but purely intend to speak about its communication strategy, where I shall share my experience that I recently witnessed at a retail outlet in …

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