The chief executive of one of the world’s largest marketing groups has today declared that marketing and strategy are dead.
Addressing an audience of senior business leaders at The IoD’s Annual Convention taking place at London’s 02 earlier today, Kevin …
The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration. While such flashes are surely good things, it is hard to …
Communication as we know it, differs from brand to brand. And the only brand that has inspired me with its communication is Apple. I do not intend to talk about Apple but purely intend to speak about its communication strategy, …
I recently wrote this article at Social Samosa which reached 200,000 people in less that 24 hours, and in this article I wanted to share what most social media agency executives should know before they join an agency or look …
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