The chief executive of one of the world’s largest marketing groups has today declared that marketing and strategy are dead.
Addressing an audience of senior business leaders at The IoD’s Annual Convention taking place at London’s 02 earlier today, Kevin Roberts, CEO of Saatchi & Saatchi Worldwide, claimed that in today’s crazy world strategy is dead, the big idea is dead, management is dead and marketing, as we know, is also dead. Continue reading
The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration. While such flashes are surely good things, it is hard to depend on them, particularly if you are at a company that needs to introduce a steady stream of innovative ideas.
Steve Jobs once said, “It is not the customer’s job to know what they want.” That’s absolutely right. It is yours. And don’t think you don’t have a customer because you work in an internal support function or for a company that provides components or services. Everyone has a customer, whether it is a purchaser, user, or co-worker. Continue reading
Communication as we know it, differs from brand to brand. And the only brand that has inspired me with its communication is Apple. I do not intend to talk about Apple but purely intend to speak about its communication strategy, where I shall share my experience that I recently witnessed at a retail outlet in Bombay, India.
I recently wrote this article at Social Samosa which reached 200,000 people in less that 24 hours, and in this article I wanted to share what most social media agency executives should know before they join an agency or look for a job change. Continue reading