YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. What’s amazing, though, is that only 9% of small businesses in the U.S. are actively using YouTube, and my hunch is that figure would be pretty accurate …
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Botanical Scientists Say: Anything with seeds is a fruit. Tomatoes have seeds in them. So they are a fruit. The Cooks Say: Not so fast. If we just go along with the seeds, cucumbers, corn, green beans and walnuts would come under fruits too. Practical definition of an object comes from how it is used, not from what it has. From function – not form. Because tomatoes are used in savoury and not in sweet cooking – and are never …
The year is 331 b.c. Alexander is still to become “Alexander the great.” Alexander has to fight a war against the king of Persia – Darius. The war is very unbalanced and tilted in the favour of the Persian king Darius. Alexander’s army is outnumbered 20:1 in the battle against Darius. Furthermore, the Persian army is better equipped too. They have chariots and fancy weaponry. Alexander realizes that it would be very hard to win against the Persian army. There …
In the 1990s, Chrysler the car company was in a conundrum. They didn’t know what to do with their Jeep Wrangler brand of cars. Market share of the Jeep was constantly declining because of SUVs. SUVs were bigger, more spacious, and luxurious. Chrysler held a number of focus groups asking people how to go about improving Jeeps. And the responses were along similar lines: make them more luxurious. Have soft leather seats. Give them curves like traditional cars. Get rid …
Social Media news flows fast. Extremely fast. The trouble that most Digital Marketers find is that it’s difficult to follow it. I recently read an article by Preeti Hoon on what successful read every morning. It was a good read. At Mindstorm – The Hybrid Digital Agency, inductions usually include in equipping new joinees speed up acquiring knowledge of the industry by providing them access to the news in real time about a new development. To do this, one would usually …
In March of this year Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite sometime. Yesterday a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today Google has confirmed that the interface is rolling out to more AdWords users. Yatin Mulay of Zen Online Marketing logged on to see the above new tab-less interface (with data redacted). He went on to state that …
Celebrities, Influencers, Bloggers & Advocates are the pillars of Word of Mouth Marketing. Ever been influenced by someone lately to make a decision? The person who likely made you do so, fall in these categories. So let’s define what each category means so that we as marketers know how to leverage them. Celebrities: This sort of people have already earned a name for themselves and typically charge a premium for their face value when you request them to be associated …
Today, Instagram introduced Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story. Looking forward to get this on my timeline to experience it before I share a few tips. Until then feel free to share about your thoughts on this move by Instagram. I believe this is …
Have you ever considered branding yourself? If you have decided to become a marketer no matter whether you are an extrovert or an introvert, you’ve got to learn the basic lesson. You cannot be one if you do not know how to brand yourself. Branding is a lot to do with relentlessly being able to hammer the same visual in the eye of the perceiver to create a new meaning. It might not be appealing and you might not really like it. …
Ever wondered how Google works? Most marketers know that optimizing your brand for google’s search engine is a process called SEO. From the top, it appears to be a tedious task that involves countless hours of keyword research, figuring out patterns, studying newer variables, planning & implementing keywords on your website and waiting to see how things pan out over time. Then again, the process that involves link building is call Off-site SEO and it comes with its own set …