Explore all of Facebook’s Advertising options in one epic infographic! I know it’s usually difficult for new media planners or clients to easily understand the options provided to us by Facebook so I would love to share this interesting infographic and make it an easy referral document. If you are new to Digital Advertising, you ought to know the fundamental structure which includes – account, campaign, ad set/group &ads/advert. Knowledge of this fundamental structure will help you create your ad …
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I recently attended IBM Digital Leaders summit and was intrigued by a nifty AI tool from IBM whom they call Watson. On the outset, you could consider IBM’s Watson as their attempt to build Skynet from the movie Terminator. Believe me, it’s pretty cool when I heard what feats that Watson could perform.
Starting next week, Instagram is testing a way for their community to learn more about the items they view within an Instagram post. Most mobile shopping experiences today take people from the shop window right to check out—without giving consumers the opportunity to consider a product and get more information. However, in their internal survey, they learned that the vast majority of purchases take a day or longer, with only 21% of purchases made within a day.** Knowing that Instagrammers are …
Yesterday, I wrote an article that highlighted keeping content short to drive more engagement. However, many of you might be wondering how to get started with it & this is a quick tutorial on how to get transition your brand from 3rd person speech to 1st person speech.
One of the common questions asked by clients is about the ideal size for updates on Social Media. Be it a Facebook Post, a Tweet or a Youtube video. The question is related to ideal size to gain the highest interaction & in most cases I tell them ‘shorter the better’.
As a businessman owning a small retail store, we all have the trouble of driving footfalls and we try various forms of marketing to increase them. I was excited to share this anecdote with you when I read about what P.T. Barnum did to increase footfalls to his museum back in the days! What I was more intrigued about, was they way he thinks.
Are you looking for a reference on the latest Facebook Image or Creative Dimensions for posts & ads? Then this post is for you.
YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. What’s amazing, though, is that only 9% of small businesses in the U.S. are actively using YouTube, and my hunch is that figure would be pretty accurate …
Botanical Scientists Say: Anything with seeds is a fruit. Tomatoes have seeds in them. So they are a fruit. The Cooks Say: Not so fast. If we just go along with the seeds, cucumbers, corn, green beans and walnuts would come under fruits too. Practical definition of an object comes from how it is used, not from what it has. From function – not form. Because tomatoes are used in savoury and not in sweet cooking – and are never …
The year is 331 b.c. Alexander is still to become “Alexander the great.” Alexander has to fight a war against the king of Persia – Darius. The war is very unbalanced and tilted in the favour of the Persian king Darius. Alexander’s army is outnumbered 20:1 in the battle against Darius. Furthermore, the Persian army is better equipped too. They have chariots and fancy weaponry. Alexander realizes that it would be very hard to win against the Persian army. There …